Public Health Awareness Campaign

Promoting public health and preventing the spread of dangerous health risks is an integral communication function in modern society. Whether the focus is on the prevention and control of acquired immunodeficiency syndrome (AIDS), cancer, heart disease, or community violence, a fusion of theory and practice in communication is urgently needed to guide effective promotion efforts. Public health campaigns involve a broad set of communication strategies and activities that specialists in health promotion engage in to disseminate relevant and persuasive health information to groups of people who need such information to help them lead healthy lives.